A Simple SEO Explainer
What Is SEO
Search engine optimization (SEO) is an online marketing strategy used to improve the visibility of a website in a search result. Human visitors to a website can be directed to a particular page or section by changing the URL, or internet address. Every website has a unique look-and-feel and many use content strategies to appeal to multiple audiences. For example, you may have an informative blog and social media accounts that target business owners and marketers, respectively. Essentially, SEO helps your website become more prominent in search results. Think about it – how did people find your website? How do you find other people’s websites? It’s one place and one place only – Search Engines – Google and Bing (to a lesser extent).
Why is SEO Important?
SEO is an integral part of how people find information on the internet. Promoting your site via social media and other channels enables you to reach potential customers and build rapport with your target audience. Other promotion can be done too that is offline to support it. A well-planned SEO campaign keeps your website at the top of search results. Regular updates to your site’s content and fresh links to internal pages help drive traffic as well as new business opportunities. Plus, you can submit your site to online directories so that users can find your website with just a few clicks. Essentially, you must take great care to ensure that your site is easily accessible to both human and machine visitors alike.
Many people sell products or services on their websites, so it’s important that the pages meet visitor expectations for quality of content. You should optimize your site for both Google and human visitors. This involves including both high-quality text and relevant images, links and other components to make your site appear professionally functioning. You will also want to use web fonts to make your content look crisp on all browsers and platforms. Additionally, consider using an automated web submission tool so that you can submit new updates or changes to your website directly to search engines without manually entering each URL. You can also use web bugs to track visitors’ actions on your site so that you know what engages them most. All of these tactics ensure that potential customers can easily find what they are looking for on your website.
SEO When Building Your Website
SEO is an essential part of building a successful website; it helps you reach potential customers via search engines like Google. However, optimizing for both human and Google traffic at first requires some work . . . but it’s worth it in the end as it improves return on investment (ROI). Keep these tips in mind as you plan out a successful SEO strategy for your website!
Virtualtech Design does SEO on websites of all types using simple and proven techniques.