Nursing home homes, or Skilled Nursing facilities, often times have limited marketing budgets. A 2018 report indicated that this can be between $2000 and $4000, though this does vary wildly. One trend is emerging – the nursing home marketing budget dollars are shifting dramatically from what has been called “traditional marketing” to digital marketing.
Traditional nursing home marketing includes things like brochures, business cards, ads and billboards. Or even television or radio spots. In addition, marketing budgets are often used in part to build awareness with hospital discharge planners. Discharge planners may provide traditional type referrals to those who may need post acute care, or longer term care. This may or may not include in-person meetings, trade shows, and sometimes small gifts, like cards, gift cards or an Edible Arrangements product.
Digital marketing starts with a website, upon which other types of digital marketing is built. Those original websites used to be a standard simple informational website. However, that method has evolved over the years to include things like contact forms, videos and virtual tours. Recently, chat tools, such as Tidio being integrated with website have allowed websites to be a more interactive. They are also allowing for a real-time on demand information solution.
Social media is usually built to support and channel traffic to the website. Nursing Homes and SNFs use YouTube and Facebook, and increasingly, Instagram.
SEO is a very important part of Digital Marketing. Also called Search Engine Optimization, it is the process of optimizing a website or webpage so that it appears higher in the search results. The search results of what? Search Engines, such as Google and Bing.
Virtualtech Design is a group of experts specializing in digital marketing. This includes virtual tours, website design, custom videos, Google Virtual Tours, and SEO. They also provide several products that blend traditional and digital marketing, such as video brochures. Contact firstname.lastname@example.org for a quote or for more information on marketing for nursing homes.