VirtualTECH Design’s Expert Nursing Home Marketing

Developing successful nursing home marketing techniques offers a unique challenge. When taking a nursing home marketing plan into account, one must consider that there are two groups of people who these facilities appeal to: potential residents and their caregivers, family members, or legal guardians. A new resident will want to know that all of their physical, emotional, and social needs will be attended to with the utmost respect, compassion, and professionalism. Caregivers and family members will want to know their loved ones are receiving state-of-the-art medical care, and above all, both groups will appreciate knowing that the facility in question operates with a friendly, informative, open-door policy.

Moving a loved one to an SNF (Skilled Nursing Facility) without doing proper research may cause anxiety, fears, and doubts that can invoke emotional distress and resistance to treatment, but when a prospective resident or family is permitted to take an immersive walkthrough of a care home, they can assuage any second thoughts they have without having to investigate in person. Virtual tours answer any questions that virtual tourists may have by providing information through helpful mouse-over and voice-over interactions.

How Can a Virtual Tour Help Your Nursing Home?

Nursing Home Marketing

A 360-degree nursing home virtual tour attracts new residents and their families to nursing home facilities by promoting and highlighting the best features and amenities that they have to offer. Our experienced photographers begin the nursing home tour creation process by taking fully-panoramic snapshots of all the rooms, corridors, and living areas, highlighting modern conveniences and a smiling team of nursing professionals. We then stage everything to create a virtual nursing home. Dressing and rearranging areas to showcase the facility’s social amenities and brightening up the atmosphere ensures the picture-perfect environment needed to attract potential residents and their loved ones.

Last but not least, VirtualTECH Design’s nursing home website design options let potential clients know whether or not a nursing home is committed to complete transparency. This essential facet of your marketing strategy is necessary to make families and caregivers feel not just comfortable, but satisfied about choosing the right nursing home for their needs. Turning a nursing home into a virtual reality experience gives future residents and their families the confidence they need to make an informed decision and opens the doors for millions of possibilities when you choose VirtualTECH Design.