Person using a VR headset to explore a 360 video

What is a 360 video?


A 360 video is kind of video that allows the viewer of it to peer in any direction. It feels as though they are right in the middle of the scene! It is created by using multiple cameras to capture a 360-degree view of a location. The videos from these multiple cameras are then stitched together to create a seamless, immersive, all encompassing video experience. 

Person using a VR headset to explore a 360 video
VR virtual 360 video


360 video can be used for a variety of purposes. These purposes include virtual tours and an immersive type of marketing for documentaries and films. In the entertainment field they are being used to create immersive entertainment experiences. A 360 video will allow viewers to feel like they are actually part of the action. For example, concerts, sports events and other events can be recorded or even streamed in 360, allowing viewers to feel like they are in the middle of the crowd! There are some music videos online filmed this way. They are worth a look.

For marketing purposes, 360 video can be used to showcase a location or venue, and create immersive product demonstrations.  This can provide a more engaging and interactive experience for potential clients and customers. They can explore the location or product as if they were physically there and in as much detail as they want.

How are 360 degree videos used?

Documentary and educational purposes are two wats in which they are used. This allows viewers to explore natural environments and historical sites in a more immersive, all encompassing and engaging way. This can provide a more interactive and educational experience. It allows allowing viewers to both learn about a subject and location in a more outstanding, engaging and memorable way.

Creating them requires specialized equipment and software, such as cameras that are made for and are capable of capturing a 360-degree video. A special software for stitching, or “blending” the footage together is also required in order to make them. There is a wide variety of software available for stitching, ranging from no-cost and easy-to-use to more professional grade and advanced for larger and more complex projects.

A 360 degree video is an immersive, powerful and awesomely advanced tool for a variety of settings and industry. As technology continues to advance, it is likely that 360 video will become even more advanced and prominent in marketing. They will provide even more interactive and immersive experiences for viewers.

Virtualtech Design creates virtual tours of all types. Contact us for information on creating a 360 video for your facility, campus or organization. Virtualtech also creates virtual tours of healthcare facilities, as well as offering video production services. All your marketing needs can be fulfilled by us.

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